SEO Ranking Report Software An Ultimate Guide

15 min readNov 22, 2022


One of the best, most cost effective online marketing strategies to grow your business is SEO, or using organic search to grow your business. And, in order to measure your marketing progress, you’ll need up-to-date, cutting-edge analytical ranking reports and search volume tools.

Fortunately, there are many rank tracker tools available to monitor your SEO performance.

We’ve put together an overview of some of the best keyword rank tracker tools that we’ve found. This overview can help you match your business needs to the SEO tools that will help your business the most with its SEO performance.

It may feel intimidating to choose the right SEO tool. No matter what, it’s always worth the effort. From keyword research to social media optimization, local rankings to display campaigns, the more information you have, the better position you’ll be in to compete. Below we list a wide range of reporting analytical tools to make the most of your time and SEO efforts.

What is Rank Tracking on Search Engines?

Rank tracking is the process of monitoring various keyword positions on search engines, like Google. These specific keyword positions and URLS can be tracked over time to detect trends within Google rankings. This helps SEO professionals get a better picture of how their search engine optimization efforts are affecting their rankings.

What Is A Keyword Rank Tracker?

Every business that’s working on SEO performance needs an SEO report for target keywords. You can get this with an SEO rank tracker.

A rank tracker or rank checking tool gives you an overview of how a website performs in different search engines. The data that ranking reports provide usually focuses on organic traffic, and rankings.

You will not truly know if your SEO efforts are paying off without an SEO Report.

How Do Rank Tracker Tools Work?

Rank tracker tools work by visiting search engines, like Google, and compiling keyword ranking data through API’s, or application programming interfaces, that provide the data on organic search information.

API requests are, however, limited each day. This means that most of the rank tracker tools must scrape search engine results directly when pulling a large keyword search volume.

How Can I Get an SEO Report?

You can automate your SEO Ranking Report Software to send you updates at any interval of time. Note that for most SEO software listed below, although subscriptions come with hefty price tags, many offer free trials.

What is the Best Rank Tracking Software?

The SEO experts at Xekera Systems love Ahrefs. Considering it is on the pricier side, you might want to check out our overview below of different SEO Ranking Report Softwares. But each business has its own unique needs and will benefit from different tiers of services.

Overview of The Best Ranking Report Software Options

Prefer to do it yourself? Don’t need an SEO agency?

Start out with one of these free rank tracking tools to get yourself started.

If you need a bit more help, a digital marketing agency like Digital Logic can help you set up every aspect of your online growth plan.

We’ll discuss the following rank reports to track rankings online:


At Digital Logic, Ahrefs is the preferred SEO ranking report software, bar none. It is an authoritative, powerful behemoth within the realm of analytical reporting tools. All of the best SEO companies use it.

It is the most recommended of all online SEO tools, second only to Google’s website crawlers. Ahrefs checks backlinks. Beyond that, it hosts an incredibly large data index of 12 million or more links, 3 trillion or more URLs, and 200 million root domains.

Another powerful tool Ahrefs offers is competitor backlink analysis. Ahrefs visits over six billion websites every half hour. They update their index frequently. This enables them to offer the largest base of live links.

Their backlink checker provides some of the best backlink analysis insights to date. It’s updated every 15 minutes.


Ahrefs offers a 7-day trial for $7.

Paid Ahrefs plans include:

  • Lite Plan: $99/month
  • Standard Plan: $199/month
  • Advanced Plan: $399/month
  • Enterprise Plan: $999/month


SEMRush boasts that it’s the best premium SEO and rank tracking software.

One of the best benefits SEMRush provides is competitor research. This SEO ranking report software offers many position tracking features. This includes a discovery report on:

  • Your competitors
  • Location and devices
  • Specific projects you outline
  • Search engine results pages

With these benefits, SEM rush is a great tool for businesses that need to stay ahead of their competitors in terms of SEO and social media as well. You can also integrate your Google Search Console into your SEMrush account.

They also allow you to create disavow files. Disavow files enable you to invalidate links on your domain. Google analyzes your disavow files and then no longer draws on the links listed in them with respect to ranking. This allows you to disavow unwanted links that breached Google’s guidelines.


  • All-in-One Rank Tracker Tool: provides ranking data features, content marketing tools, market research insights, paid advertising, and more
  • Instant Search Engine Optimization Recommendations: with SEMRush’s keyword database of industry keywords, it’s able to offer instant recommendations for search engine optimization improvement
  • Competitive Research Tools: discover keyword and backlink gaps in your competition’s online marketing strategies


SEMRush rank tracking software offers a free trial, so that users can test out its SEO and rank tracking tools before committing to a paid account.

Paid SEMRush plans include:

  • Pro Plan: $119.95/month
  • Guru Plan: $229.95/month
  • Business Plan: $449.95/month

MOZ Pro Rank Checker Tool

The MOZ Pro Rank tracker tool is one of the best rank tracking tools for quick keyword research.

MOZ used to be known as SEOmoz. It is a software-as-a-service, SaaS, company. It is an absolute powerhouse in terms of analytics and SEO reporting. MOZ is affiliated with more than 1 billion marketers globally. One feature is its SEO Toolbox that enables users to access keyword suggestions. It also displays accurate search volume data as well as SEO competition data.

Another key tool MOZ offers is on-page metrics. With this, you can explore options for content and link building. It also enables you to see how one campaign compares to competitors in different contexts. Also, within MOZ’s platform, you can do keyword research and keyword management. They also crawl your pages and create comprehensive reports.


  • Target Top Search Positions: provides tools to help users uncover competitive advantage so that they can target and track specific keyword positions on major search engines, such as Google Search, Bing, Dogpile, Yahoo, etc.
  • Trustworthy Search Data: gives high-quality search engine metrics for a more comprehensive view of your overall search engine rankings over time
  • All-in-One Rank Tracking Software: monitor keyword rankings, conduct on-demand website crawls and audits so that you can fix specific keyword issues before the issues have the chance to drop your search engine rankings


All of MOZ’s SEO tools come with 24/7 support, as well as an onboarding session. This provides its users with the ability to quickly learn and use the program.

For businesses that need more inclusive packages, the support team at MOZ can help you get a tailored quote.

MOZ Pro Rank Tracker plans include:

  • Standard Plan: $99/month
  • Medium Plan: $179/month
  • Large Plan: $249/month
  • Premium Plan: $599/month

SE Ranking

SE Ranking is a professional SEO rank tracker software that was designed to simplify the process of monitoring your keyword ranking positions. The SE Ranking platform boasts of 100% accurate keyword rankings and real-time metrics. It pulls data of your keyword targets across all major search engines and in different locations.


  • SEO and PPC Competitive Research: provides the ability to track keyword rankings for organic and paid search campaigns
  • All-in-One SEO Rank Tracking Software: has tools for SEO analysis, marketing, and keyword optimization for higher search engine rankings
  • Website Audit Tool: suggests website fixes for on-site and off-site issues


Similar to most rank tracking software tools, SE Ranking offers its users a free trial before they have to commit to a paid plan.

On the paid SE Ranking plans, users can choose from whether they need to check keyword rankings daily, every 3 days, or weekly.

Paid SE Ranking plans include:

  • Essential Plan: $39/month
  • Pro Plan: $89/month
  • Business Plan: $189/month

Advanced Web Ranking

Advanced Web Ranking provides some of the best white label reporting for SEO users.

Essentially, Advanced Web Ranking is a rank tracking software that helps users monitor target keywords with ease. It provides fresh search engine rankings either on-demand, daily, or weekly, depending on your plan and business needs.

Its sophisticated rank tracking tools provide keyword rank checks for desktop and mobile devices.

Additionally, users can access Advanced Web Ranking data from any device.


  • Custom SEO Tools and Custom Reports: generates engaging white-label search engine optimization reports that can be downloaded or shared with your team or clients in a matter of minutes
  • Fully Integrated with Google Analytics and Google Search Tools
  • Competitive Research: provides easy-to-use competitive research tools
  • Fast Ranking Data: gathers and provides on-demand rankings within the hour across any search engine, device, or language. It also provides helpful information on SERP features.


Advanced Web Ranking offers a free 30-day trial with no credit card required.

Paid Advanced Web Ranking plans include:

  • Starter Plan: $49/month
  • Pro Plan: $99/month
  • Agency Plan: $199/month
  • Enterprise Plan: $499/month


A unique feature of KWFinder is its ability to search long-tail keywords that might not have a lot of competition. This enables users to avoid keywords that might have issues with regards to SEO difficulty. It steers searches towards keywords that will be easier for you to rank with. KWFinder pulls up exact search volumes for keywords that are close variants. With this SEO Ranking Report software, you can narrow down keyword research to a local level. Additionally, it provides over 40 language options to help you further narrow down localized results.

Google Search Console and Webmaster Tools

This is another one of the most popular online SEO ranking report software systems. Its data works to inform web developers on how often Google crawls their sites. When sites are added to its dashboard, they then get verified. Google will create a collection of insights about the sites you are working on. It lets you know when the sites were last crawled and highlights any errors with regard to URLs or links.

The easy-to-read statistics pane lets users see exactly what Google sees. You can play around with different metrics to see how specific factors are affecting your site’s ranking. It even allows you to see subscriber states, search queries, and how other search engines view your website. Within the “links” area of the Google Webmaster Tools, you will find information about external links to your listed sites. Here, you’ll also find information on the internal linking structure.

Screaming Frog

This SEO Ranking Report Software boasts what it calls an “SEO spider tool.” This, along with its website crawler, grabs SEO data from web pages. It analyzes the data and then exports it to other programs. After it exports this data to programs such as Excel, the user is able to formulate a database of SEO recommendations.

This is an incomparable tool for analyzing medium and large sites. It automates a lot of time-consuming manual work.

With Screaming Frog, you can:

  • Find broken links within sites
  • Analyze page titles (H1 and H2s)
  • Examine Metadata
  • Find and address duplicate content
  • Collect relevant data from HTML of web pages via CSS path
  • Find temporary and permanent redirects
  • Generate XML sitemaps

Among all of these superb features, Screaming Frog integrates well with Google analytics.


With respect to analytics, Kissmetrics holds its place as a top SEO Ranking Report Software. For e-commerce sites, its customer tracking tools are unbeatable. It focuses on providing metrics on customer interactions on your website from start to finish. Also, like any other elite SEO ranking report software, it displays metrics, tracks website visitors and their subsequent actions, and displays site rankings.

Kissmetrics is one of the most efficient platforms we’ve reviewed in terms of its user-friendly interface. Users can manage a variety of analytics and keep track of metrics within a single view, it’s definitely a fan favorite SEO ranking report software.

Sprout Social

If social media is part of your SEO strategy, Sprout Social might be the SEO Ranking Report Software for you. It’s compatible with the major social networks like Facebook, Instagram, LInkedIn, Twitter, and last but not least, Google+. The best part? For each platform you use, sprout social gives you tools specific to each platform to help you customize your use and message.

This incredible tool will let you integrate your schedule planning, posts, and page management. A strong feature they offer is the ability to view metrics and performance within a concise, all-in-one dashboard. Not only that, they also offer a fully integrated Customer Relationship Management system. Do not underestimate this type of feature. This will allow you to simultaneously manage multiple profiles, departments, as well companies.


This SEO Ranking Report Software is great for those that are working on brand awareness and consumer intelligence. First, it collects millions of posts and conversations that are relevant to you. Next, it segments this data into categories: feedback, opinions, and more. After that, it will analyze this data with AI. With all of this information, you can act by setting up alerts and sharing data across your organization.


If your site is large and you’re afraid duplicate content is hurting your ranking, consider Siteliner. It’s free and easy. In addition, it searches for broken links, which can negatively affect your site’s user experience. One of the reports this SEO Ranking Report Software provides is “page power.” Finally, this highlights your most effective pages so you can optimize them and send more internal traffic to them.


For local citation finders, Whitespark is a definite winner. It helps users with link building, technical SEO and content optimization. In terms of local tools, it features a local citation finder. Also, this will enable you to discover citation sources for companies that want to boost their metrics and rankings in local Google searches. It helps you earn reviews with its reputation builder tool.

Rival IQ

For opposition research, Rival IQ is, well, unrivaled. One of their impressive features is training. They offer in-depth webinars about the best methods of doing opposition research. You can learn how to customize your SEO strategy for your business’s needs. For digital marketers, the accurate data about social media mentions and keyword rankings are crucial. With this sort of data, you can make sure your strategies are driving the best results. Their search functions infiltrate social media outlets. This provides you with competitor data beyond websites.

Search Latte

A self-branded international SEO tool, Search Latte is positioning itself as an alternative to Spyfu and Ahrefs. What does that mean? They build Google searches for any Google-indexed domains in any country or language. Providing services or selling products internationally? Search Latte could help your SEO anywhere in the world you’re targeting. Search Latte is great for customizing your SEO for multiple languages.

Market Muse

Market Muse is a heavy hitter in terms of AI-powered research. With their curated data, users can dramatically speed up their content creation process. While this obviously gives you a competitive advantage, it also saves you time and money. Also, it provides content gap analysis that is comparable to ahrefs. Its ability to suggest keywords and content ideas should not be overlooked.


If you need to do keyword research in real time, Trendspottr might be for you. This can be helpful for brands, marketers and PR pros. It can predict viral content and key influencers for any topic you give it. Meanwhile, you can stay up to date on your competitors. Importantly, you can get ahead of the curve by catching onto valuable content as soon as it becomes relevant.

Types of Ranking Tracking Software

There’s certainly no shortage of keyword rank tracker tools to choose from. Each of the rank tracking softwares we mentioned are designed with specific goals in mind. For example, some were designed specially for search engine results pages tracking, while other keyword rank checker tools were designed to cover all of your SEO needs in a basic format-including the keyword rank tracker feature.

Each of the rank checking tools can be divided into three categories, with each category having its own pros and cons.

The three categories for rank tracking software are:

Rank Tracking on Desktop Applications

Some rank tracking or SEO tools are used by standalone programs that you’ll need to download and install on your computer. Desktop applications do not need a web browser, and they’re able to provide keyword rankings relatively quickly.

These types of rank tracking softwares are capable of emulating human behavior, and this reduces the risk of getting blocked by Google.

SaaS Applications for Rank Tracking

SaaS, or software as a service runs the ranking tracking software on a web-based server. This provides users with a more stable keyword rank tracking without the risk of getting blocked by search engines or having to install additional software on their computer.

Online Rank Tracking Tools

These keyword rank tracking tools are actually add-on extensions. These extend your online browser’s capability which allows users to conduct keyword research and determine keyword rankings more quickly.

The downside to online keyword rank tracking is that the plugins typically get blocked by search engines when the user runs a high number of keywords.

Features to Look for in Rank Tracking Software

When you’re looking for the best ranking tracking software of the best keyword rank tracker, there are a few factors that we recommend you look for.

Some of these factors may not matter to some users, while for others, a few of these factors may be make-or-break for other users.

These keyword rank tracking software features include:

Rank Tracking Tool Price

If a keyword rank tracking software is out of your budget, then obviously, it doesn’t matter what bells and whistles the rank tracking tool offers.

Different rank trackers offer different pricing structures. And, you’re likely to use the keyword rank checker tool for an extended period, adding more keywords and websites as you build your business. So, it’s important that SEO professionals select the best rank tracking software for them but should also keep the price in mind.

Many keyword research tools offer a 14 day free trial for users to test.

We recommend using all of the ranking trackers that offer a 14 day free trial to see if any of the more affordable rank tracking software options will work for your business.

Ranking Reports and Functionality

If you’re a business owner who is investing into a rank tracking tool for your team, this is a critical feature to look into. Every SEO rank tracking tool will have unique ranking reports and reporting functionalities.

You should choose a keyword tracking tool that allows your team to easily create graphs and other visuals using the metrics that are important to your business.

Again, we recommend using the entire 14 day free trial to see which keyword research tool works best for your company.

Rank Tracking Update Frequency

Most of the keyword rank checker tools we mentioned have the ability to offer keyword rank updates daily. For SEO professionals who need a highly accurate rank tracker, we suggest investing in a keyword tracking tool that gives this option.

Other ranking reports update every 3 days, and some update once a week.

Platforms Monitored

Most online searches take place on Google’s search engine. So the vast majority of desktop and mobile rank tracking tracking software analyze ranking positions using Google Search Console and Google Analytics.

Depending on which countries you’re working in, you may want to also track the top ranking positions using various other search engines, such as Bing, DuckDuckGo, Yahoo, Baidu, and Yandex, with your search engine rank tracking software.

Advanced Keyword Tracking Options

Now, some of the best rank tracking tool options allow users to separate desktop and mobile tracking, and provide additional features for local rankings, as well. This can help users achieve the best keyword ranking for even high-value target keywords with increased keyword difficulty.

Every rank tracker will work differently, in terms of providing local search ranking data. You’ll want to find the best keyword rank tracker that analyzes your local rankings by specific ranking data or search queries, as this will help provide the best return on investment for your SEO efforts.

How Can a Rank Tracker Help Grow Your Business?

Regardless of whether you handle your own SEO efforts on your own of if you’re working with a team of SEO professionals, a good rank tracker can help your business grow in the following ways:

  • find new opportunities to increase revenue by monitoring search volume for high-value keywords
  • monitor your competitor’s backlinks using backlink analysis and backlink monitoring tools
  • create easy-to-understand keyword ranking reports
  • troubleshoot website traffic drops quickly
  • address click-through rate issues for a number of keywords
  • quickly identify which rank tracker software is best for your company through free 14 day free trial periods

Regardless of which rank tracker you use, you’ll be able to enjoy a variety of benefits. Rank tracker tools, when used correctly, help improve your keyword rankings. This, in turn, helps your business become more profitable, over time.